PR 2.0 in a Web 2.0 world what is public relations 2.0?
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what...
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| Format: | eBook |
| Language: | English |
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[Upper Saddle River, N.J.]
[FTPress Delivers]
©20
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| Series: | FTPress Delivers elements
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client. Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It's not the tools that make Web 2.0 or New PR what it is today; it's the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships .. |
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| Item Description: | Cover title. - Imprint from cover p. [3]. - Excerpted from: Putting the public back in public relations, by Brian Solis and Deirdre Breakenridge. Cf. resource description page (viewed March 11, 2010) |
| Physical Description: | [7] pages |
| ISBN: | 0131377817 0131377825 9780131377813 |