Google Analytics integrations
This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data source...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Indianapolis, IN
John Wiley & Sons
2015
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Table of Contents; Introduction; Who Needs Google Analytics?; Who Should Read This Book?; How This Book Is Organized; How to Contact the Author; Chapter 1: Implementation Best Practices; Planning Your Implementation; Implementing and Customizing Your Code; Setting Up the Google Analytics Interface; Tagging Your Inbound Traffic; Managing Your Implementations Effectively; Summary; Part I: Official Integrations; Chapter 2: AdWords Integration; Integrating AdWords and Google Analytics; Integration Data, Structure, and Standard Reports; Optimizing AdWords Performance Using Google Analytics
- Chapter 11: Email Data IntegrationTracking Email Opens; Tracking User Behavior Across Devices; Summary; Chapter 12: Offline Data Integration; The Full Customer Journey; Implementation Details and Script; Summary; End User License Agreement