Google Analytics

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful t...

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Bibliographic Details
Main Author: Cutroni, Justin
Format: eBook
Language:English
Published: Sebastopol, Calif. O'Reilly 2010
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practic
Item Description:Includes index
Physical Description:xiv, 200 p. ill
ISBN:9781449394608
0596158009
9781449399597
1449399592
1449394604