Google Analytics integrations
This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data source...
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| Format: | eBook |
| Language: | English |
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Indianapolis, IN
John Wiley & Sons
2015
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Topics include: proven techniques and best practices for collecting clean and accurate information from the start; importing your organization's marketing and customer data into Google Analytics; importance of taking a holistic view of your customers and how this knowledge can transform your business; step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action. -- |
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| Item Description: | Includes index |
| Physical Description: | 1 volume illustrations |
| ISBN: | 9781119053132 9781119053255 1119053137 |