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Get to aha! discover your positioning DNA and dominate your competition

Presenting a clear; step-by-step framework that will help you determine your companys precise position in the marketing landscape; this book will show you how to create a branding and marketing strategy that will build market momentum and crush the competition. --

Bibliographic Details
Main Author: Cunningham, Andrea
Format: eBook
Language:English
Published: New York McGraw-Hill Education 2018
Subjects:
Marketing
Marketing / Fast
Business & Economics / Marketing / General / Bisacsh
Marketing / Aat
Marketing / Http://id.loc.gov/authorities/subjects/sh85081333
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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505 0 |a 12: Synaptics: The Human Interface Revolution -- 13: Retrotope: The Next Big Thing -- 14: OpenGov: Charisma in Action -- Conclusion -- Acknowledgments -- Index 
505 0 |a Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreword -- Preface -- Part I: The Principles of Positioning -- 1: Great Marketing Starts with Great Positioning -- 2: Core DNA Matters -- 3: Genetic Testing -- The DNA Test -- The Genotype Test -- 4: The Six Cs of Positioning -- 5: Positioning and>Message Architecture -- 6: Activation -- 7: Genetic Engineering -- 8: Cutting-Edge Revolutions -- Part II: Aha! in Action: The Practice of Positioning -- 9: Tile: Delivering Peace of Mind -- 10: BuildingConnected: Cutting Through the Noise -- 11: Addepar: Weapon of Choice 
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520 |a Presenting a clear; step-by-step framework that will help you determine your companys precise position in the marketing landscape; this book will show you how to create a branding and marketing strategy that will build market momentum and crush the competition. -- 

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