Get to aha! discover your positioning DNA and dominate your competition

Presenting a clear; step-by-step framework that will help you determine your companys precise position in the marketing landscape; this book will show you how to create a branding and marketing strategy that will build market momentum and crush the competition. --

Bibliographic Details
Main Author: Cunningham, Andrea
Format: eBook
Language:English
Published: New York McGraw-Hill Education 2018
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Presenting a clear; step-by-step framework that will help you determine your companys precise position in the marketing landscape; this book will show you how to create a branding and marketing strategy that will build market momentum and crush the competition. --
Item Description:Includes index
Physical Description:1 volume illustrations
ISBN:9781260031218