Get to aha! discover your positioning DNA and dominate your competition
From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company's precise position in the ma...
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| Format: | eBook |
| Language: | English |
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[Place of publication not identified]
McGraw Hill-Ascent Audio
2017
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| Edition: | [First edition] |
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! presents a clear step-by-step framework that will help readers determine their company's precise position in the marketing landscape, using the author's DNA-based methodology--and shows them how to use this positioning to guide successful branding efforts that will build market momentum and crush the competition |
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| Physical Description: | 1 sound file (6 hr., 40 min.) |
| ISBN: | 1260122093 9781260122091 9781639292189 |