The online advertising playbook proven strategies and tested tactics from the Advertising Research Foundation
"The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing.&qu...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
John Wiley & Sons
2007
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "The Advertising Research Foundation's Online Advertising Playbook is the new benchmark for best practices. It relies on data, not guesswork, to explain what's working and not working on the Internet, and answers all the most vital questions advertisers have about online marketing." "This book synthesizes research and learning from over 1,200 research documents on Internet advertising. Marketers, brand managers, and agency professionals who need actionable, scientifically solid principles for successful advertising in this new medium will find it in the Playbook."--Jacket |
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| Physical Description: | xvi, 302 pages illustrations |
| ISBN: | 9786610935147 9780470140352 0470140356 6610935149 |