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210123 ||| eng |
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|a 9781616736415
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| 050 |
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4 |
|a NC1002.L63
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| 245 |
0 |
0 |
|a Logos 01
|b an essential primer for today's competitive market
|c Capsule
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| 246 |
3 |
1 |
|a Logos zero one
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| 246 |
3 |
1 |
|a Logos one
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| 246 |
3 |
1 |
|a Design matters
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| 260 |
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|a Gloucester, Mass.
|b Rockport Publishers
|c 2007
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| 300 |
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|a 191 pages
|b illustrations
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| 505 |
0 |
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|a Cover -- Title -- CONTENTS -- INTRODUCTION -- What Is a Logo? -- PLANNING -- Setting Strategy -- Conducting Research -- Fundamentals of Planning -- CREATING -- Essential Criteria -- Creativity and Knowledge -- IMPLEMENTING -- Logo Launch -- Consistent Flexibility -- Practical Considerations -- CASE STUDIES -- LOGO GALLERY -- Consumer -- Corporate -- Creative -- Food and Beverage -- Media and Entertainment -- Nonprofit -- Retail -- CONTRIBUTORS -- ABOUT CAPSULE
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| 653 |
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|a DESIGN / Graphic Arts / Illustration / bisacsh
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| 653 |
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|a Logos (Symbols) / Design
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| 653 |
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|a DESIGN / Graphic Arts / Branding & Logo Design / bisacsh
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| 653 |
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|a DESIGN / Clip Art / bisacsh
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| 653 |
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|a DESIGN / Graphic Arts / Commercial & Corporate / bisacsh
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| 653 |
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|a ANTIQUES & COLLECTIBLES / Paper Ephemera / bisacsh
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| 653 |
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|a Logos (Symbols) / Design / fast
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| 710 |
2 |
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|a Capsule (Firm)
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| 041 |
0 |
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 490 |
0 |
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|a Design matters
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| 015 |
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|a GBC122154
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| 776 |
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|z 1592533418
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| 776 |
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|z 9781592533411
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| 776 |
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|z 9781616736415
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| 776 |
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|z 1616736410
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| 856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9781592533411/?ar
|x Verlag
|3 Volltext
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| 082 |
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|a 740
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|a 741.6
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|a 745.4
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|a 658.8
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| 520 |
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|a The nuts and bolts of effective logo design
|