Logos 01 an essential primer for today's competitive market

The nuts and bolts of effective logo design

Bibliographic Details
Corporate Author: Capsule (Firm)
Format: eBook
Language:English
Published: Gloucester, Mass. Rockport Publishers 2007
Series:Design matters
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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505 0 |a Cover -- Title -- CONTENTS -- INTRODUCTION -- What Is a Logo? -- PLANNING -- Setting Strategy -- Conducting Research -- Fundamentals of Planning -- CREATING -- Essential Criteria -- Creativity and Knowledge -- IMPLEMENTING -- Logo Launch -- Consistent Flexibility -- Practical Considerations -- CASE STUDIES -- LOGO GALLERY -- Consumer -- Corporate -- Creative -- Food and Beverage -- Media and Entertainment -- Nonprofit -- Retail -- CONTRIBUTORS -- ABOUT CAPSULE 
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