Recycling & redesigning logos a designer's guide to refreshing & rethinking design

This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary

Bibliographic Details
Main Author: Hodgson, Michael
Other Authors: Porter, Matthew
Format: eBook
Language:English
Published: Beverly, Mass. Rockport Publishers 2010
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary
Physical Description:192 pages illustrations
ISBN:9781610580694