Logos 01 an essential primer for today's competitive market
The nuts and bolts of effective logo design
| Corporate Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Gloucester, Mass.
Rockport Publishers
2007
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| Series: | Design matters
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Cover
- Title
- CONTENTS
- INTRODUCTION
- What Is a Logo?
- PLANNING
- Setting Strategy
- Conducting Research
- Fundamentals of Planning
- CREATING
- Essential Criteria
- Creativity and Knowledge
- IMPLEMENTING
- Logo Launch
- Consistent Flexibility
- Practical Considerations
- CASE STUDIES
- LOGO GALLERY
- Consumer
- Corporate
- Creative
- Food and Beverage
- Media and Entertainment
- Nonprofit
- Retail
- CONTRIBUTORS
- ABOUT CAPSULE