Copywriting successful writing for design, advertising and marketing
From the Publisher: Creating effective copywriting is of vital importance in today's design and communication industries. This book explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading copywriting talents from both the UK and...
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| Format: | eBook |
| Language: | English |
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London
Laurence King
2009
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references (page 211) and index
- Getting To Grips With Copywriting
- Art Of Writing Great Copy
- Writing For Advertising And Direct Marketing
- Writing For Retailing And Products
- Writing For Catalogs
- Writing For Company Magazines And Newsletters
- Writing For Websites And Digital Formats
- Writing For Brand, Marketing, And Internal Communications