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210123 ||| eng |
| 020 |
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|a 9781780670676
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| 020 |
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|a 1780670672
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| 050 |
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4 |
|a HF5825
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| 100 |
1 |
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|a Shaw, Mark
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| 245 |
0 |
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|a Copywriting
|b successful writing for design, advertising and marketing
|c Mark Shaw
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| 260 |
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|a London
|b Laurence King
|c 2009
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| 300 |
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|a 216 pages
|b illustrations
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| 505 |
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|a Includes bibliographical references (page 211) and index
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| 505 |
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|a Getting To Grips With Copywriting -- Art Of Writing Great Copy -- Writing For Advertising And Direct Marketing -- Writing For Retailing And Products -- Writing For Catalogs -- Writing For Company Magazines And Newsletters -- Writing For Websites And Digital Formats -- Writing For Brand, Marketing, And Internal Communications
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| 653 |
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|a BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh
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| 653 |
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|a Advertising copy / http://id.loc.gov/authorities/subjects/sh85001198
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| 653 |
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|a Publicité / Rédaction
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| 653 |
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|a Advertising copy / fast
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 015 |
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|a GBA8B2652
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| 776 |
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|z 1780670672
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| 776 |
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|z 1856695689
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| 776 |
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|z 9781856695688
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| 776 |
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|z 9781780670676
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| 776 |
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|z 9781780670676
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| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781856695688/?ar
|x Verlag
|3 Volltext
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| 082 |
0 |
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|a 659.132
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| 082 |
0 |
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|a 330
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| 520 |
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|a From the Publisher: Creating effective copywriting is of vital importance in today's design and communication industries. This book explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading copywriting talents from both the UK and the US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills
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