Buy it! what's in it for your customers?

"This Element is an excerpt from So what?: how to communicate what really matters to your audience (ISBN: 9780137158263) by Mark Magnacca. How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products...

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Bibliographic Details
Main Author: Magnacca, Mark
Format: eBook
Language:English
Published: Upper Saddle River, N.J. Pearson Education Pub. as FTPress Delivers 2010
Series:FT Press Delivers elements
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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520 |a "This Element is an excerpt from So what?: how to communicate what really matters to your audience (ISBN: 9780137158263) by Mark Magnacca. How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!"--Resource description page