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210123 ||| eng |
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|a 9780137049721
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050 |
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4 |
|a HF5718
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100 |
1 |
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|a Magnacca, Mark
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245 |
0 |
0 |
|a Buy it!
|b what's in it for your customers?
|c Mark Magnacca
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246 |
3 |
1 |
|a What's in it for your customers?
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260 |
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|a Upper Saddle River, N.J.
|b Pearson Education Pub. as FTPress Delivers
|c 2010
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300 |
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|a [9] pages
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653 |
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|a BUSINESS & ECONOMICS / Management Science / bisacsh
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653 |
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|a Business communication / fast
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653 |
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|a BUSINESS & ECONOMICS / Management / bisacsh
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653 |
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|a BUSINESS & ECONOMICS / Organizational Behavior / bisacsh
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653 |
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|a Interpersonal communication / http://id.loc.gov/authorities/subjects/sh85067481
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653 |
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|a Communication dans l'entreprise
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653 |
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|a Business communication / http://id.loc.gov/authorities/subjects/sh87004551
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653 |
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|a Interpersonal communication / fast
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653 |
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|a BUSINESS & ECONOMICS / Industrial Management / bisacsh
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653 |
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|a Communication interpersonnelle
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700 |
1 |
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|a Magnacca, Mark
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041 |
0 |
7 |
|a eng
|2 ISO 639-2
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989 |
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|b OREILLY
|a O'Reilly
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490 |
0 |
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|a FT Press Delivers elements
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776 |
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|z 0137049730
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776 |
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|z 0137049722
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776 |
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|z 9780137049721
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776 |
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|z 9780137049738
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776 |
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|z 9780137048984
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856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9780137049738/?ar
|x Verlag
|3 Volltext
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|a 384
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|a 658
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|a 500
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|a 302
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|a 658.45
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|a 302.3
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|a 380
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|a 670
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|a 300
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|a 330
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520 |
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|a "This Element is an excerpt from So what?: how to communicate what really matters to your audience (ISBN: 9780137158263) by Mark Magnacca. How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!"--Resource description page
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