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"This Element is an excerpt from So what?: how to communicate what really matters to your audience (ISBN: 9780137158263) by Mark Magnacca. How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products...
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| Format: | eBook |
| Language: | English |
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Upper Saddle River, N.J.
Pearson Education Pub. as FTPress Delivers
2010
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| Series: | FT Press Delivers elements
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "This Element is an excerpt from So what?: how to communicate what really matters to your audience (ISBN: 9780137158263) by Mark Magnacca. How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!"--Resource description page |
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| Physical Description: | [9] pages |
| ISBN: | 9780137049721 |