Built to Love Creating Products That Captivate Customers
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms re...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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San Francisco
Berrett-Koehler Publishers
2010
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| Series: | A BK business book
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- AcknowledgmentsNotes; Index; About the Authors
- Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers
- Includes bibliographical references and index