Peter Boatwright is Allan D. Shocker Professor of Marketing and New Product Development at the Tepper School of Business and also Director of the [https://www.cmu.edu/iii/ Integrated Innovation Institute] at Carnegie Mellon University. He is co-author of ''The Design of Things to Come: How Ordinary People Create Extraordinary Products'' (co-authored with Jonathan Cagan and Craig M. Vogel) and ''Built to Love – Creating Products that Captivate Customers'' (co-authored with Jonathan Cagan), September 2010.
Provided by Wikipedia