Built to Love Creating Products That Captivate Customers
Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms re...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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San Francisco
Berrett-Koehler Publishers
2010
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| Series: | A BK business book
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a com |
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| Physical Description: | 191 pages |
| ISBN: | 1605097004 1605096997 9781605097008 9781605096995 9781282731349 1282731343 9786612731341 |