Brands That Dream Only Companies That Dream Stand Out

Only brands that dream will stand, create a reputation and turn their customers into fans. Today, a company can only truly stand out if it has a dream - a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand - as small as it may be - can stand out by...

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Bibliographic Details
Main Authors: Oliver Olivella, Xavier, Serra, Elisenda (Author)
Format: eBook
Language:English
Published: Barcelona Libros de Cabecera 2014
Edition:First edition
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Only brands that dream will stand, create a reputation and turn their customers into fans. Today, a company can only truly stand out if it has a dream - a shared dream with the capacity to touch us all. The potential of a dream has no limits, and any brand - as small as it may be - can stand out by chasing its dream. A dream can be found behind any activity, as mundane as it may seem
Item Description:Translated from Marcas que sueñan: Sólo las empresas que sueñan sobresalen, published by Libros De Cabecera, 2013
Physical Description:1 volume
ISBN:9788494239779