Handbook on place branding and marketing
Students and scholars in management, marketing and economics will find this innovative and contemporary Handbook a must read. Eminently practical, it will also benefit policy makers and place planners, alongside consultants on public policies
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| Format: | eBook |
| Language: | English |
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Cheltenham, UK
Edward Elgar Publishing Limited
c. 2017, 2017
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| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
Table of Contents:
- Section 1: Place branding: strategies and perspectives
- 1. The state of art: from country-of-origin to strategies for economic development / Adriana Campelo
- 2. Place branding in strategic spatial planning: challenges and opportunities of branding regions / Eduardo Oliveira and Gregory Ashworth
- 3. The cultural branding matrix: framing the relation between cultural institutions and city branding / Cecilia Pasquinelli
- 4. 'Like a pair of worn-out slippers': place attraction factors among return migrants to peripheral places / Helle Dalsgaard Pedersen and Anette Therkelsen
- Section 2: Place making
- 5. Place brand meaning-making: culture, ethos and habitus / Adriana Campelo
- 6. "I love this place": tourists' destination brand love / Kathryn Swanson, Dominic Medway, and Gary Warnaby
- 7. Programmatic authenticity: culinary place branding in Greenland / Søren Askegaard, Dannie Kjeldgaard, and Eric Arnould
- 8. Smell it, taste it, listen it, touch it, and see i