Handbook on place branding and marketing

Students and scholars in management, marketing and economics will find this innovative and contemporary Handbook a must read. Eminently practical, it will also benefit policy makers and place planners, alongside consultants on public policies

Bibliographic Details
Main Author: Campelo, Adriana
Format: eBook
Language:English
Published: Cheltenham, UK Edward Elgar Publishing Limited c. 2017, 2017
Subjects:
Online Access:
Collection: Edward Elgar eBook Archive - Collection details see MPG.ReNa
Table of Contents:
  • Section 1: Place branding: strategies and perspectives
  • 1. The state of art: from country-of-origin to strategies for economic development / Adriana Campelo
  • 2. Place branding in strategic spatial planning: challenges and opportunities of branding regions / Eduardo Oliveira and Gregory Ashworth
  • 3. The cultural branding matrix: framing the relation between cultural institutions and city branding / Cecilia Pasquinelli
  • 4. 'Like a pair of worn-out slippers': place attraction factors among return migrants to peripheral places / Helle Dalsgaard Pedersen and Anette Therkelsen
  • Section 2: Place making
  • 5. Place brand meaning-making: culture, ethos and habitus / Adriana Campelo
  • 6. "I love this place": tourists' destination brand love / Kathryn Swanson, Dominic Medway, and Gary Warnaby
  • 7. Programmatic authenticity: culinary place branding in Greenland / Søren Askegaard, Dannie Kjeldgaard, and Eric Arnould
  • 8. Smell it, taste it, listen it, touch it, and see i