Brands and branding geographies
Despite overstated claims of their "global" homogeneity, ubiquity and contribution to "flattening" spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and b...
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| Format: | eBook |
| Language: | English |
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Cheltenham, U.K
Edward Elgar
2011
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| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
| Summary: | Despite overstated claims of their "global" homogeneity, ubiquity and contribution to "flattening" spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context pt. 1. Introduction : conceptualising and theorising branding geographies -- pt. 2. Brands and branding geographies : goods, services and knowledges -- pt. 3. Brands and branding geographies : spaces and places -- pt. 4. Conclusions |
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| Physical Description: | xv, 356 p ill |
| ISBN: | 9781781001493 9780857930842 9781849801591 |