Branding the nation the global business of national identity
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
New York
Oxford University Press
2013, 2013
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Subjects: | |
Online Access: | |
Collection: | Oxford University Press - Collection details see MPG.ReNa |
Summary: | What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity |
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Physical Description: | 1 online resource illustrations (black and white) |
ISBN: | 9780199363179 |