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180413 ||| eng |
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|a 9780199363179
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| 050 |
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4 |
|a HF5415.1255
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| 100 |
1 |
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|a Aronczyk, Melissa
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| 245 |
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|a Branding the nation
|h Elektronische Ressource
|b the global business of national identity
|c Melissa Aronczyk
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| 260 |
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|a New York
|b Oxford University Press
|c 2013, 2013
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| 300 |
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|a 1 online resource
|b illustrations (black and white)
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| 505 |
0 |
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|a Includes bibliographical references and index
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| 653 |
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|a Branding (Marketing)
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| 653 |
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|a International relations
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| 653 |
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|a Mass media and international relations
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| 653 |
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|a National characteristics / Political aspects
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| 041 |
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7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OUP
|a Oxford University Press
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| 028 |
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|a 10.1093/acprof:oso/9780199752164.001.0001
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| 856 |
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|u http://dx.doi.org/10.1093/acprof:oso/9780199752164.001.0001?nosfx=y
|x Verlag
|3 Volltext
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| 082 |
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|a 352.7
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| 520 |
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|a What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity
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