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The art and science of marketing marketing for marketing managers

Blending art and science, this text provides insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads

Bibliographic Details
Main Author: Dowling, Grahame R.
Format: eBook
Language:English
Published: Oxford Oxford University Press 2004, 2004
Subjects:
Marketing
Business And Management / Ukslc
Online Access:
Collection: Oxford University Press - Collection details see MPG.ReNa
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