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Seduction by contract law, economics, and psychology in consumer markets

'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, mislea...

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Bibliographic Details
Main Author: Bar-Gill, Oren
Format: eBook
Language:English
Published: Oxford Oxford University Press 2012, 2012
Subjects:
Consumer Contracts
Marketing
Consumers / Attitudes
Law / Ukslc
Online Access:
Collection: Oxford University Press - Collection details see MPG.ReNa
Description
Summary:'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure
Physical Description:1 online resource ill
ISBN:9780191751660

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