The art and science of marketing marketing for marketing managers
Blending art and science, this text provides insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads
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| Format: | eBook |
| Language: | English |
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Oxford
Oxford University Press
2004, 2004
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| Collection: | Oxford University Press - Collection details see MPG.ReNa |
| Summary: | Blending art and science, this text provides insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads |
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| Physical Description: | xv, 441 p. ill |
| ISBN: | 9780191699429 |