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180413 ||| eng |
020 |
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|a 9780191738043
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050 |
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4 |
|a HF5415
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100 |
1 |
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|a Araujo, Luis
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245 |
0 |
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|a Reconnecting marketing to markets
|h Elektronische Ressource
|c edited by Luis Araujo, John Finch, Hans Kjellberg
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260 |
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|a Oxford
|b Oxford University Press
|c 2010, 2010
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300 |
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|a xv, 275 p.
|b ill
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505 |
0 |
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|a Includes bibliographical references and index
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653 |
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|a Marketing / Philosophy
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653 |
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|a Marketing / Social aspects
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700 |
1 |
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|a Finch, John
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700 |
1 |
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|a Kjellberg, Hans
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041 |
0 |
7 |
|a eng
|2 ISO 639-2
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989 |
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|b OUP
|a Oxford University Press
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028 |
5 |
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|a 10.1093/acprof:oso/9780199578061.001.0001
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856 |
4 |
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|u http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001?nosfx=y
|x Verlag
|3 Volltext
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082 |
0 |
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|a 658.8001
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520 |
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|a This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries
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