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Reconnecting marketing to markets

This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and cou...

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Bibliographic Details
Main Author: Araujo, Luis
Other Authors: Finch, John, Kjellberg, Hans
Format: eBook
Language:English
Published: Oxford Oxford University Press 2010, 2010
Subjects:
Marketing / Philosophy
Marketing / Social Aspects
Online Access:
Collection: Oxford University Press - Collection details see MPG.ReNa
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