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180413 ||| eng |
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|a 9780199870745
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|a HF5415
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|a Jagpal, Sharan
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|a Fusion for profit
|h Elektronische Ressource
|b how marketing and finance can work together to create value
|c Sharan Jagpal ; with the assistance of Shireen Jagpal
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| 260 |
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|a New York
|b Oxford University Press
|c 2008, c2008
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| 300 |
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|a xxviii, 636 p.
|b ill
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|a Includes bibliographical references and index
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| 653 |
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|a Marketing / Management
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|a Marketing / Costs
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|a Jagpal, Shireen
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|a eng
|2 ISO 639-2
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| 989 |
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|b OUP
|a Oxford University Press
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| 856 |
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|u http://dx.doi.org/10.1093/acprof:oso/9780195371055.001.0001?nosfx=y
|x Verlag
|3 Volltext
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|a 658.84
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| 520 |
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|a Jagpal covers in a comprehensive way how financial models can help firms make important decisions. Chapter topics range from how to compensate a sales force, to pricing and bundling strategy, to the measurement of advertising productivity. Case studies from a variety of industries illustrate each of Jagpal's points
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