Marketing performance how marketers drive profitable growth

A hands-on guide to better marketing for top managers, this book delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business. --

Bibliographic Details
Main Authors: Bauer, Thomas, Freundt, Tjark (Author), Gordon, Jonathan (Author), Perrey, Jesko (Author)
Format: eBook
Language:English
Published: Chichester, West Sussex, United Kingdom John Wiley & Sons 2016
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:A hands-on guide to better marketing for top managers, this book delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business. --
Physical Description:1 volume illustrations
ISBN:9781119278382