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130626 ||| eng |
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|a 9783642145445
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| 100 |
1 |
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|a Kotler, Philip
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| 245 |
0 |
0 |
|a The Quintessence of Strategic Management
|h Elektronische Ressource
|b What You Really Need to Know to Survive in Business
|c by Philip Kotler, Roland Berger, Nils Bickhoff
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| 250 |
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|a 1st ed. 2010
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| 260 |
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|a Berlin, Heidelberg
|b Springer Berlin Heidelberg
|c 2010, 2010
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| 300 |
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|a VII, 133 p
|b online resource
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| 505 |
0 |
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|a Strategy and Strategic Management: A First Basic Understanding -- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact -- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years
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| 653 |
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|a New business enterprises
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| 653 |
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|a Business
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| 653 |
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|a Leadership
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| 653 |
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|a Management science
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| 653 |
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|a Strategic planning
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| 653 |
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|a Business and Management
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| 653 |
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|a Entrepreneurship
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| 653 |
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|a Management
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| 653 |
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|a Business Strategy and Leadership
|
| 700 |
1 |
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|a Berger, Roland
|e [author]
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| 700 |
1 |
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|a Bickhoff, Nils
|e [author]
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b Springer
|a Springer eBooks 2005-
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| 028 |
5 |
0 |
|a 10.1007/978-3-642-14544-5
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| 856 |
4 |
0 |
|u https://doi.org/10.1007/978-3-642-14544-5?nosfx=y
|x Verlag
|3 Volltext
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| 082 |
0 |
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|a 658.4012
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| 082 |
0 |
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|a 658.4092
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| 520 |
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|a Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions
|