Kotler, P., Berger, R., & Bickhoff, N. (2010). The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (1st ed. 2010.). Berlin, Heidelberg: Springer Berlin Heidelberg.
Chicago Style CitationKotler, Philip, Roland Berger, and Nils Bickhoff. The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business. 1st ed. 2010. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010.
MLA CitationKotler, Philip, Roland Berger, and Nils Bickhoff. The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business. 1st ed. 2010. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010.
Warning: These citations may not always be 100% accurate.