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Farris, Paul
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1
Marketing metrics : the definitive guide to measuring marketing performance
by
Farris
,
Paul
W.
Published 2010
FT Press
Call Number:
HF5415.2
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2
Marketing Metrics : 50+ Metrics Every Executive Should Master
by
Farris
,
Paul
,
Bendle, Neil
,
Pfeifer, Phillip
Published 2006
Pearson
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3
Getting multi-channel distribution right
by
Ailawadi, Kusum L.
,
Farris
,
Paul
W.
Published 2020
John Wiley & Sons
Call Number:
HF5415.129
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4
The Definitive Guide to Marketing Analytics and Metrics (Collection)
by
Brea, Cesar
,
Venkatesan, Rajkumar
,
Farris
,
Paul
,
Wilcox, Ronald
Published 2014
Pearson
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