Getting multi-channel distribution right

"A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple d...

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Bibliographic Details
Main Authors: Ailawadi, Kusum L., Farris, Paul W. (Author)
Format: eBook
Language:English
Published: Hoboken, New Jersey John Wiley & Sons 2020
Edition:Second edition
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their independent resellers struggle to balance competition for a bigger share of the total profit available in the channel against a cooperative and sustainable partnership. SPEAKING: Both authors speak extensively on the subject throughout the world. Ailawadi has spoken on the topic in the United States, New Zealand, Belgium, Spain, and the Netherlands and is considering events in Italy and Chile. HIGHER ED: Both authors will be using the book int their MBA program classes. EXAMPLES: Examples provided include such companies as: Leather Italia, Brooks Running, Nike, The Honest Company, Pete & Gerry's, Marriott and Choice Hotels, Trip Advisor, Walmart, CVS, and Amazon"--
Item Description:Includes index
Physical Description:1 online resource
ISBN:1119632900
9781119632900
9781119632917
1119632897
9781119632894
1119632919