Marketing metrics : the manager's guide to measuring marketing performance

by Bendle, Neil T.
Published 2016

The Customer Asset : Understanding and Managing its Value

by Bendle, Neil, Wang, Shane
Published 2023

The metrics that marketers muddle

by Bendle, Neil T., Bagga, Charan K.
Published 2016

Marketing Metrics : 50+ Metrics Every Executive Should Master

by Farris, Paul, Bendle, Neil, Pfeifer, Phillip
Published 2006

Key marketing metrics : the 50+ metrics every manager needs to know

by Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip Edward, Reibstein, David J.
Published 2021