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Bagga, Charan K.
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1
Why Great New Products Fail
by
Bagga
,
Charan
K
.
Published 2016
MIT Sloan Management Review
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2
The metrics that marketers muddle
by
Bendle, Neil T.
,
Bagga
,
Charan
K
.
Published 2016
MIT Sloan Management Review
Call Number:
HF5415.13
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