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"operatives marketing" » "operative marketing", "operativen marketing", "cooperatives marketing"
"operatives marketing" » "operative marketing", "operativen marketing", "cooperatives marketing"
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by Kotler, Philip, Pfoertsch, Waldemar, Sponholz, Uwe, Sulaj, Kejsi
Published 2024
Table of Contents:
“... -- 4. Rethinking Operative Marketing: The H2H Process -- 4.1 Case Study: The Operative Marketing...”Published 2024
Springer Nature Switzerland