MPG.eBooks - Search Results - "International marketing"

121

Managing Social Robotics and Socio-cultural Business Norms : Parallel Worlds of Emerging AI and Human Virtues

Published 2022

Palgrave Macmillan

“...International Marketing and Management Research...”

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122

Emotionale Intelligenz und Verkaufsperformance : Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld

by Zehetner, Andreas
Published 2019

Springer Fachmedien Wiesbaden

“...Handel und Internationales Marketing Retailing and International Marketing...”

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123

Online Shopping Intentions : Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

by Fota, Anne
Published 2022

Springer Fachmedien Wiesbaden

“...Handel und Internationales Marketing Retailing and International Marketing...”

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124

International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization

by Sinning, Carolina
Published 2022

Springer Fachmedien Wiesbaden

“...Handel und Internationales Marketing Retailing and International Marketing...”

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125

Advertorials versus klassische Printwerbung : Eine Wirkungsanalyse

by Dorner, Florian
Published 2016

Springer Fachmedien Wiesbaden

“...Handel und Internationales Marketing Retailing and International Marketing...”

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126

The Replication of Retail Fashion Formats into Foreign Countries : A Qualitative Analysis

by Schröder, Christoph
Published 2015

Springer Fachmedien Wiesbaden

“...Handel und Internationales Marketing Retailing and International Marketing...”

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127

Technology-Oriented Customer Touchpoints in Context of Services in Retailing : A Differentiated Analysis on Social Presence and Privacy Calculus

by Röding, Tobias
Published 2023

Springer Fachmedien Wiesbaden

“...Handel und Internationales Marketing Retailing and International Marketing...”

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128

Essays on congruence theory in marketing : Special focus on digital products and webstores

by Rollin, Robér
Published 2022

Springer Fachmedien Wiesbaden

“...Handel und Internationales Marketing Retailing and International Marketing...”

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129

Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

by Berg, Bettina
Published 2014

Springer Fachmedien Wiesbaden

“...Handel und Internationales Marketing Retailing and International Marketing...”

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130

Gestaltung des internationalen Key Account Managements : Analyse vor dem Hintergrund der Internationalisierung des Konsumgütereinzelhandels

by Schlüter, Andrea
Published 2011

Gabler Verlag

“...Handel und Internationales Marketing Retailing and International Marketing...”

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131

Flow-Erleben am Point of Sale : Eine empirische Untersuchung im stationären Textileinzelhandel

by Riedl, Heike
Published 2014

Springer Fachmedien Wiesbaden

“...Handel und Internationales Marketing Retailing and International Marketing...”

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132

Kommunikationsverweigerung und -störung : Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung

by Schloffer, Judith
Published 2013

Springer Fachmedien Wiesbaden

“...Handel und Internationales Marketing Retailing and International Marketing...”

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133

Internationalisierung der Absatzmärkte für kleine und mittelständische Unternehmen

by Kruse, Phillipp
Published 2010

Gabler Verlag

“...Handel und Internationales Marketing Retailing and International Marketing...”

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134

Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China

by Pennemann, Karin
Published 2013

Springer Fachmedien Wiesbaden

“...Handel und Internationales Marketing Retailing and International Marketing...”

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135

International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries

by Meierer, Markus
Published 2011

Gabler Verlag

“...Handel und Internationales Marketing Retailing and International Marketing...”

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136

Corporate Brand Management international tätiger Unternehmen : Verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...

by Giersch, Judith
Published 2008

Gabler Verlag

“...Handel und Internationales Marketing Retailing and International Marketing...”

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137

Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand : Verhaltenswissenschaftliche Analyse in fünf Einzelhandelsbranchen unter Anwendung der Mehrgruppenkausalanalys...

by Hälsig, Frank
Published 2008

Gabler Verlag

“...Handel und Internationales Marketing Retailing and International Marketing...”

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138

Die Servicefunktionen des Großhandels als Erfolgsfaktoren : Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der Handlungsfunktionen und dem ressourcenbasi...

by Samadi, Sara
Published 2009

Gabler Verlag

“...Handel und Internationales Marketing Retailing and International Marketing...”

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139

Retail Internationalization : Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

by Elsner, Stefan
Published 2014

Springer Fachmedien Wiesbaden

“...Handel und Internationales Marketing Retailing and International Marketing...”

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140

Muster erfolgreicher Internationalisierung von Handelsunternehmen : Eine empirische Analyse auf Basis des Konfigurationsansatzes und des Integration-Responsiveness-Frameworks

by Schwarz, Sandra
Published 2009

Gabler Verlag

“...Handel und Internationales Marketing Retailing and International Marketing...”

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