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1
Verlässlichkeit als Beschaffungskriterium : Signale für die Einhaltung von Anbieterversprechen im Business-to-Business-Bereich
by
Nolte, Philipp Johannes
Published 2016
Springer Fachmedien Wiesbaden
“
...
Business
-to-
Business
-Marketing...
”
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2
Krisen in Geschäftsbeziehungen
Published 1999
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
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3
Systembindungseffekte bei der Beschaffung von Informationstechnologien : Der Markt für PPS-Systeme
Published 1998
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
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4
Standardisierung und Individualisierung im Marktprozeß : Marktprozeßtheoretische Fundierung des Business-to-Business-Marketing
Published 1999
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
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5
Claim-Management im internationalen Anlagengeschäft : Nachforderungspotentiale und deren Realisierung in unterschiedlichen Vertragsverhältnissen
by
Köhl, Thomas
Published 2000
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
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6
Mehrstufige Kundenintegration in Wertschöpfungssystemen : Ableitung einer Marketingstrategie für Lieferanten
by
Trommen, Alexander
Published 2002
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
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7
Quality Level Agreements : Reduzierung von Qualitätsunsicherheit in Kundenintegrationsprozessen
by
Klinkers, Michael
Published 2001
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
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8
Zahlungsbereitschaft für Remote Services : Kundenintegrationsspezifische Betrachtung im Maschinen- und Anlagenbau
by
Dauner, Jörg
Published 2012
Springer Fachmedien Wiesbaden
“
...
Business
-to-
Business
-Marketing...
”
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9
Tarifwahlverhalten im Business-to-Business-Bereich : Empirisch gestützte Analyse am Beispiel Mobilfunktarife
by
Stingel, Susanne
Published 2008
Gabler Verlag
“
...
Business
-to-
Business
-Marketing...
”
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10
Anbieterzufriedenheit in industriellen Geschäftsbeziehungen : Das Beispiel Automobilindustrie
by
Gawantka, Axel
Published 2006
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
Read Now
11
Key Account Management in Business-to-Business Markets : An Assessment of Its Economic Value
by
Wengler, Stefan
Published 2006
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
Read Now
12
Die Rolle des Verwenders im Buying-Center : Das Beispiel der Beschaffung und Vermarktung biotechnologischer Verbrauchsprodukte
by
Rolfes, Ludger
Published 2008
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
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13
Industrielle Verhandlungen : Empirische Untersuchung von Verhandlungsmacht und -interaktion in Einzeltransaktion und Geschäftsbeziehung
by
Geiger, Ingmar
Published 2008
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
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14
Zahlungsbereitschaftsmessung für industrielle Hybride Leistungsbündel : Methodik und empirische Validierung
by
Kaltenborn, Markus
Published 2011
Gabler Verlag
“
...
Business
-to-
Business
-Marketing...
”
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15
Akzeptanz von Preismodellen im Systemgeschäft
by
Tobies, Isabel
Published 2009
Gabler Verlag
“
...
Business
-to-
Business
-Marketing...
”
Read Now
16
Kundenbindung durch spezifische Investitionen : Determinanten der Abhängigkeit unter besonderer Berücksichtigung der wahrgenommenen Bindungswirkung versunkener Kosten
by
Linke, Ralf
Published 2006
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
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17
Nachfragerbündelungen als Marketinginstrument
by
Weißbacher, Renate
Published 2006
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
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18
Buying Center-Analyse auf der Basis von Vertriebsinformationen
by
Brinkmann, Jörg
Published 2006
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
Read Now
19
Customer Processes in Business-to-Business Service Transactions
by
Frauendorf, Janine
Published 2006
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
Read Now
20
Präferenzmessung in industriellen Verhandlungen
by
Herbst, Uta
Published 2007
Deutscher Universitätsverlag
“
...
Business
-to-
Business
-Marketing...
”
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658 - General management
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2,166
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6
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1,364
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442
Springer Book Archives -2004
200
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107
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1
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Organisation for Economic Co-operation and Development
42
Filipe, Joaquim
25
SpringerLink (Online service)
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Abramowicz, Witold
24
Woodside, Arch G.
19
Nurcan, Selmin
16
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Berndt, Ralph
15
Cordeiro, José
15
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15
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13
Hammoudi, Slimane
13
Winkler, Dietmar
13
Biffl, Stefan
12
Proper, Henderik A.
12
Shishkov, Boris
12
Winter, Robert
12
Barjis, Joseph
11
Devonshire-Ellis, Chris
11
Aveiro, David
10
Bergsmann, Johannes
10
Kotlarsky, Julia
10
Lawrence, Kenneth D.
10
Oshri, Ilan
10
Verbeke, Alain
10
Ward, John L.
10
Aronoff, Craig E.
9
Klimberg, Ronald K.
9
Pergl, Robert
9
Thrassou, Alkis
9
Vrontis, Demetris
9
Wenzel, Paul
9
Ziemba, Ewa
9
Babkin, Eduard
8
Colaninno, Antoinette
8
Danis, Hakan
8
Demir, Ender
8
Kruchten, Philippe
8
Lynn, Theo
8
Martínez-López, Francisco J.
8
Scott, Andy
8
Soffer, Pnina
8
Stirna, Janis
8
Themistocleous, Marinos
8
Willcocks, Leslie P.
8
Woollard, Sam
8
Österle, Hubert
8
Śmiałek, Michał
8
Bach Tobji, Mohamed Anis
7
Boyd, Gavin
7
Castellanos, Malu
7
Ceravolo, Paolo
7
Dana, Léo-Paul
7
Ghauri, Pervez N.
7
Gijselaers, Wim H.
7
Jallouli, Rim
7
Krogstie, John
7
McFedries, Paul
7
Milter, Richard G.
7
Ramadani, Veland
7
Tulder, Rob van
7
Weber, Yaakov
7
Wrycza, Stanisław
7
Brenner, Walter
6
Brodsky, Alexander
6
David, Esther
6
Dayal, Umeshwar
6
Guerreiro, Sérgio
6
Heene, Aimé
6
Katsoni, Vicky
6
Krempels, Karl-Heinz
6
Laufer, Hartmut
6
Mendling, Jan
6
Morais, Danielle Costa
6
Papadaki, Maria
6
Proper, Erik
6
Sanchez, Ron
6
Sato, Ryuzo
6
Schmidt, Rainer
6
Shaw, Michael J.
6
Wang, Xiaofeng
6
Winston, Bruce E.
6
Yen, Jonathan
6
Zaraté, Pascale
6
Zdravkovic, Jelena
6
Zimányi, Esteban
6
Albani, Antonia
5
Bilgin, Mehmet Huseyin
5
Bohinc, Tomas
5
Camp, Olivier
5
Chi, Maomao
5
Delibašić, Boris
5
Dietz, Jan
5
Hall, Richard
5
Harmsen, Frank
5
Jelen, Bill
5
Liu, Shaofeng
5
Majchrzak, Tim A.
5
Maślankowski, Jacek
5
Meyer, Bertrand
5
Miller, Mark
5
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