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1
Affected : Emotionally Engaging Customers in The Digital Age
by
Wrigley, Cara
,
Straker, Karla
Published 2018
John Wiley & Sons Australia, Ltd
Table of Contents:
“
... Study Falling in
Burberry
Love; The digital challenge in luxury fashion; Business case:
Burberry
...
”
Call Number:
HF5415.5
Read Now
2
60-minute brand strategist : the essential brand book for marketing professionals
by
Mootee, Idris
Published 2013
Wiley
“
...,
Burberry
""Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential...
”
Call Number:
HF5415.1255
Read Now
3
Strategic Brand Management and Development
by
Lalaounis, Sotiris
Published 2020
Routledge
“
..., and evaluated, using these theoretical insights.With end-of-chapter case studies on
Burberry
, Juventus F.C...
”
Call Number:
HF5415.1255
Read Now
4
A woman's guide to successful negotiating : how to convince, collaborate, & create your way to agreement
by
Miller, Lee E.
,
Miller, Jessica
Published 2011
McGraw-Hill
“
... Marie Bravo, Chief Executive Officer,
Burberry
Ltd. "Much of life is one great big negotiation and in A...
”
Call Number:
BF637.N4
Read Now
5
Leading digital : turning technology into business transformation
by
Westerman, George
Published 2017
Recorded Books
“
...,
Burberry
, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows...
”
Call Number:
HD30.2
Read Now
6
Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships
by
Brito, Michael
Published 2013
Que
Call Number:
HF5415.1255
Read Now
7
Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things
by
Weinman, Joe
Published 2015
Wiley
Table of Contents:
“
...:
Burberry
-Weaving IT into the Fabric of the Company...
”
Call Number:
HF5415.1265
Read Now
8
The ways to new : 15 paths to disruptive innovation
by
Dru, Jean-Marie
Published 2015
John Wiley & Sons, Inc.
Table of Contents:
“
...; Haier: From Anomaly to Innovation; M-Pesa: A Bank in Your Phone; Wibbitz: Texts into Videos;
Burberry
...
”
Call Number:
HD53
Read Now
9
Artificial intelligence in practice : how 50 successful companies used artificial intelligence to solve problems
by
Marr, Bernard
,
Ward, Matt
Published 2019
Wiley
Table of Contents:
“
..., consumer goods and food and beverage companies -- 11.
Burberry
: using artificial intelligence to sell...
”
Call Number:
HD30.28
Read Now
10
Business innovation : a case study approach
by
Pandiarajan, Vijay
Published 2022
Routledge
Table of Contents:
“
... - Where Design Thinking Advanced Innovation 11.4.1 Airbnb11.4.2 Ericsson 11.4.3
Burberry
11.4.4 Nordstrom...
”
Call Number:
HD45
Read Now
11
1000 CEOs
by
Davidson, Andrew
Published 2009
DK Pub.
Table of Contents:
“
...,
Burberry
-- Lew Frankfort, Chairman & CEO, Coach, Inc. -- Roberto Goizueta, Chairman & CEO (1981-97), Coca...
”
Call Number:
HD38.2
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