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1
The loyalty effect : the hidden force behind growth, profits, and lasting value
by
Reichheld, Frederick F.
Published 1996
Harvard Business School Press
Call Number:
HF5415.5
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2
Everyone is a customer : a proven method for measuring the value of every relationship in the era of collaborative business
by
Shuman, Jeffrey C.
Published 2002
Dearborn Trade Pub
Call Number:
HF5414.5
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3
The financial services marketing handbook : tactics and techniques that produce results
by
Ehrlich, Evelyn
Bloomberg Press
Call Number:
HG181
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