MPG.eBooks - Search Results - "public relations"

1

Public relations : theory and practice

Published 2020

Routledge

Table of Contents: “... OF PUBLIC RELATIONS 1 An overview of public relations -- Jane Johnston and Clara Zawawi <br...”

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2

The Practice of Government Public Relations

by Lee, Mordecai
Published 2011

CRC Press

Table of Contents: “...; Chapter 2: Government Public Relations: What Is It Good For?; Chapter 3: Media Relations; Chapter 4...”

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3

Public Relations as Activism

by Holtzhausen, Derina R.
Published 2013

Routledge

Subjects: “...public relations / aat...”

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4

Public relations theory : application and understanding

Published 2019

Wiley-Blackwell

Table of Contents: “...-Baesecke, Yi-Ru Regina Chen, Cindy Sing-Bik Ngai, and Minqin Ma 14 Health Public Relations 203; Shelley...”

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5

Visual public relations : strategic communication beyond text

by Collister, Simon, Roberts-Bowman, Sarah
Published 2018

Routledge

Table of Contents: “...Visual and spatial public relations : strategic communication beyond text / Simon Collister...”

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6

The public relations handbook

by Theaker, Alison
Published 2016

Routledge, Taylor & Francis Group

Table of Contents: “...Chapter 9 Public relations and corporate social responsibilityChapter 10 Measurement and evaluation...”

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7

Public relations and communications : from theory to practice

by O'Donnell, Aoife
Published 2023

Routledge

Subjects: “...public relations / aat...”

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8

Managing public relations : business principles and tools for strategic communication

by Smudde, Peter M.
Published 2023

Routledge

Table of Contents: “... -- Introduction -- Learning the Business Context for Public Relations -- Why This Book? -- Where and When...”

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9

Public relations as a creative industry

by Estanyol Casals, Elisenda
Published 2023

Routledge

Subjects: “...public relations / aat...”

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10

Global and multicultural public relations

by Molleda, Juan-Carlos, Kochhar, Sarab
Published 2019

Wiley Blackwell

Subjects: “...public relations / aat...”

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11

Social media and public relations : eight new practices for the PR professional

by Breakenridge, Deirdre
Published 2012

FT Press

Subjects: “...public relations / aat...”

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12

Public relations, branding and authenticity : brand communications in the digital age

by Rees, Sian
Published 2020

Routledge

Table of Contents: “...1. Introduction -- 2. Public relations history re-imagined -- 3. The digital public relations turn...”

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13

The AMA handbook of public relations

by Dilenschneider, Robert L.
Published 2010

AMACOM

Subjects: “...BUSINESS & ECONOMICS / Public Relations / bisacsh...”

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14

Strategic public relations leadership

by Gregory, Anne, Willis, Paul E.
Published 2022

Routledge

Subjects: “...public relations / aat...”

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15

The practice of government public relations

Published 2022

Routledge

Table of Contents: “...Government public relations : what is it good for? / Mordecai Lee -- Media relations / Christie...”

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16

Putting the public back in public relations : how social media is reinventing the aging business of PR

by Solis, Brian
Published 2009

FT Press

Table of Contents: “...What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs...”

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17

Social media, organizational identity and public relations : the challenge of authenticity

by Thurlow, Amy
Published 2019

Routledge

Subjects: “...public relations / aat...”

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18

The handbook of strategic public relations and integrated marketing communications

by Caywood, Clarke L.
Published 2012

McGraw-Hill

Table of Contents: “...Cover Page -- The Handbook of Strategic Public Relations and Integrated Marketing Communications...”

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19

Shoot, edit, share : video production for mass media, marketing, advertising, and public relations

by Johnson, Kirsten A., Radosh, Jodi
Published 2017

Routledge, Taylor & Francis Group

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20

Agile PR : expert messaging in a hyper-connected, always-on world

by Salzman, Marian
Published 2017

AMACOM Books

Table of Contents: “... and stay home: global versus hyperlocal -- The new relations in public relations -- The rules of regulation...”

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