MPG.eBooks - Search Results

181

Online Customer Loyalty : Forecasting the Repatronage Behavior of Online Retail Customers

by Nacif, Roberta C.
Published 2003

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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182

Flexibility in Buyer-Seller Relationships : A Transaction Cost Economics Extension based on Real Options Analysis

by Roemer, Ellen
Published 2004

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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183

Interactive Decision Aids : Effects on Consumers, Retailers, and Manufacturers

by Mazar, Nina
Published 2003

Deutscher Universitätsverlag

Subjects: “...Marketing...”

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184

Relationship Marketing : Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

Published 2000

Springer Berlin Heidelberg

Subjects: “...Marketing...”

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185

Optimal Bundling : Marketing Strategies for Improving Economic Performance

Published 1999

Springer Berlin Heidelberg

Subjects: “...Marketing...”

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186

Retail Internationalization : Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

by Elsner, Stefan
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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187

Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

by Berg, Bettina
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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188

User-Generated Content and its Impact on Branding : How Users and Communities Create and Manage Brands in Social Media

by Dennhardt, Severin
Published 2014

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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189

Strategic International Marketing

by Meissner, Hans G.
Published 1990

Springer Berlin Heidelberg

Subjects: “...Marketing...”

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190

Inside marketing : practices, ideologies, devices

by Zwick, Detlev
Published 2011

Oxford University Press

Subjects: “...Marketing...”

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191

The Effect of Advertising and Display : Assessing the Evidence

by East, Robert
Published 2003

Springer US

Subjects: “...Marketing...”

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192

Market Response Models : Econometric and Time Series Analysis

by Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L.
Published 2001

Springer US

Subjects: “...Marketing...”

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193

The Customer Asset : Understanding and Managing its Value

by Bendle, Neil, Wang, Shane
Published 2023

Palgrave Macmillan

Subjects: “...Marketing...”

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194

Handbook of the economics of marketing : Volume 1

by Dubé, Jean-Pierre H.
Published 2019

Elsevier Science & Technology

Subjects: “...Marketing...”

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195

The Marketing of Service-Dominant Logic : A Rhetorical Approach

by Miles, Chris
Published 2023

Palgrave Macmillan

Subjects: “...Marketing...”

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196

Advances in Advertising Research (Vol. XII) : Communicating, Designing and Consuming Authenticity and Narrative

Published 2023

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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197

Effectiveness of Influencer Marketing

by Johne, Jane
Published 2023

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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198

Practice-Oriented Marketing : Basics – Instruments – Case Studies

by Kreutzer, Ralf T.
Published 2023

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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199

International Marketing Management

by Berndt, Ralph, Fantapié Altobelli, Claudia, Sander, Matthias
Published 2023

Springer Berlin Heidelberg

Subjects: “...Marketing...”

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200

Essays on congruence theory in marketing : Special focus on digital products and webstores

by Rollin, Robér
Published 2022

Springer Fachmedien Wiesbaden

Subjects: “...Marketing...”

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