|
by Korsten, Peter, Malthouse, Edward, Calder, Bobby, Kotler, Philip
Published 2012
Subjects:
“...Marketing...”Published 2012
MIT Sloan Management Review
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by Kotler, Philip, Pfoertsch, Waldemar, Sponholz, Uwe, Sulaj, Kejsi
Published 2024
Subjects:
“...Marketing...”Published 2024
Springer Nature Switzerland