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Market Your Way to Growth 8 Ways to Win

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way t...

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Kotler, Milton
Format: eBook
Language:English
Published: New York Wiley 2012
Subjects:
Business & Economics / Marketing / General / Bisacsh
Business & Economics / Distribution / Bisacsh
Customer Relations / Management / Http://id.loc.gov/authorities/subjects/sh2007005453
Customer Relations / Management / Fast
Marketing / Aat
Relationship Marketing / Fast
Marketing Relationnel
Marketing / Http://id.loc.gov/authorities/subjects/sh85081333
Erfolgsfaktor / (de-601)091357780 / (de-stw)18106-1 / Stw
Marketing / (de-601)091376297 / (de-stw)12766-3 / Stw
Marketing
Beziehungsmarketing / (de-601)091354323 / (de-stw)19133-0 / Stw
Marketing / Fast
Relationship Marketing / Http://id.loc.gov/authorities/subjects/sh96005326
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility
Physical Description:242 pages
ISBN:1118519663
1118519604
9781118519608
1119204011
9781119204015
9781283917407
1118519647
9781118519646
9781118519660
1283917408

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