MPG.eBooks - Search Results - Social Management

1

The social psychology of change management : theories and an evidence-based perspective on social and organizational beings

by Have, Steven ten, Rijsman, John, Have, Wouter ten
Published 2019

Routledge, Taylor and Francis Group

Table of Contents: “...Foreword -- Social psychology and change management -- Model and methodology -- Belonging...”

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2

Social entrepreneurship : an evidence-based approach to creating social value

by Guo, Chao
Published 2014

Jossey-Bass, A Wiley Brand

Table of Contents: “... -- Social entrepreneurship as organizational behavior -- Understanding and managing the social...”

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3

Social media ROI : managing and measuring social media efforts in your organization

by Blanchard, Olivier
Published 2011

Que

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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4

The social executive : how to master social media and why it's good for business

by Kasian-Lew, Dionne
Published 2014

Wiley

Table of Contents: “...Gargantuan and growing : the digital economy -- Six damaging myths about social media -- Mindshift...”

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5

The social leader : redefining leadership for the complex social age

by Guglielmo, Frank
Published 2014

Bibliomotion

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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6

The social business imperative : adapting your business model to the always-connected customer

by Shih, Clara Chung-wai
Published 2016

Prentice Hall

Subjects: “...Management / Social aspects / fast...”

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7

Advanced social media marketing : how to lead, launch, and manage a successful social media program

by Funk, Tom
Published 2013

Apress

Table of Contents: “... advertising -- Advertising on Twitter and other networks -- Operations -- Measuring success -- Advanced social...”

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8

Maximize your social : one-stop guide to building a social media strategy for marketing and business success

by Schaffer, Neal
Published 2013

Wiley

Table of Contents: “...Introduction -- Reality check : the permeating trends of social media & social business -- A social...”

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9

Social media security : leveraging social networking while mitigating risk

by Cross, Michael
Published 2014

Syngress

Table of Contents: “...1. What is social media? -- 2. Opportunities of social media -- 3. Employment and social media -- 4...”

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10

The definitive guide to social CRM : maximizing customer relationships with social media to gain market insights, customers, and profits

by Goldenberg, Barton J.
Published 2015

Pearson Education

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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11

Visual social marketing for dummies

by Neher, Krista
Published 2014

John Wiley & Sons

Table of Contents: “...Examining How Websites Are Shared Across a Few Popular Social NetworksPreparing a Website...”

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12

Marketing with Social Media : 10 Easy Steps to Success for Business

by Coles, Linda
Published 2015

J. Wiley & Sons Australia

Subjects: “...Social media / http://id.loc.gov/authorities/subjects/sh2006007023...”

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13

Social selling mastery : scaling up your sales and marketing machine for the digital buyer

by Shanks, Jamie
Published 2016

John Wiley & Sons, Inc.

Table of Contents: “... Scale a Social Selling Program Company-Wide? -- Amplify and Scale -- Returns -- Real-Time Dashboards...”

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14

Driving results through social networks : how top organizations leverage networks for performance and growth

by Cross, Robert L.
Published 2009

Jossey-Bass

Table of Contents: “...Driving Results Through Social Networks: How Top Organizations Leverage Networks for Performance...”

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15

Delivering effective social customer service : how to redefine the way you manage customer experience and your corporate reputation

by Blunt, Carolyn
Published 2013

Wiley

Table of Contents: “... workflow; Chapter 8: Reputation and Crisis Management; When does a drama become a crisis?; Crisis best...”

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16

The Art of Social Selling : Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

by Belew, Shannon
Published 2014

American Management Association

Table of Contents: “...Chapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social Media...”

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17

Social media marketing : strategien für Twitter, Facebook & Co.

by Weinberg, Tamar
Published 2014

O'Reilly Media

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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18

Social media analytics strategy : using data to optimize business performance

by Gonçalves, Alex
Published 2017

Apress

Table of Contents: “...Part I: Data -- Chapter 1: Social Media Data -- Chapter 2: From Data to Insights -- Chapter 3: Luis...”

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19

Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites

by Salt, Simon
Published 2011

Que

Table of Contents: “... -- Introduction to location sharing tools -- Industries making it work -- Know your apps -- Marketing to social...”

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20

Lean startups for social change : the revolutionary path to big impact

by Gelobter, Michel
Published 2015

Berrett-Koehler Publishers

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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