Delivering effective social customer service how to redefine the way you manage customer experience and your corporate reputation
Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to u...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Chichester, England
Wiley
2013
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Social Customer Service is new. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to understand. How do digital brands and empowered customers actually behave? Social Customer Service has become Marketing's R & D lab and a listening hub for the rest of the organisation. It is now where corporate reputations are most likely to be won and lost. 'Delivering Effective |
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| Item Description: | Includes index |
| Physical Description: | 252 pages illustrations |
| ISBN: | 1118662660 9781118662656 9781118662663 9781118770566 1118770560 |