MPG.eBooks - Search Results - ((social management) OR (social engagement))

1

The Art of Social Selling : Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

by Belew, Shannon
Published 2014

American Management Association

Table of Contents: “... and Applications to Help you Find, Track, and Engage Social Customers; Social Information that Matters; Finding...”

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2

Social selling mastery : scaling up your sales and marketing machine for the digital buyer

by Shanks, Jamie
Published 2016

John Wiley & Sons, Inc.

Table of Contents: “...-Reach Pie! -- Social Engagement: Your Touchpoint Cadence -- 1. LinkedIn Group Messages -- 2. LinkedIn...”

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3

Visual social marketing for dummies

by Neher, Krista
Published 2014

John Wiley & Sons

Table of Contents: “...Examining How Websites Are Shared Across a Few Popular Social NetworksPreparing a Website...”

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4

Return on engagement : content strategy and web design techniques for digital marketing

by Frick, Tim, Eyler-Werve, Kate
Published 2014

Focal Press, Taylor & Francis Group

Table of Contents: “... -- Content and social networks -- Creating usable designs -- Climate Ride's pedal power -- Index...”

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5

The seven success factors of social business strategy

by Li, Charlene, Solis, Brian
Published 2013

Jossey-Bass

Table of Contents: “... to Strategy; Plan to Evolve Your Monitoring Platform; To Scale, Invest in a Social Media Management System...”

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6

The community manager's playbook : how to build brand awareness and customer engagement

by Perkins, Lauren
Published 2015

Apress, Distributed to the Book trade worldwide by Springer

Table of Contents: “...""Factor in the Probability of Change""""Debate: Social Media Manager or Community Manager...”

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7

Social media marketing all-in-one for dummies

by Zimmerman, Jan, Ng, Deborah
Published 2017

John Wiley & Sons, Inc.

Table of Contents: “...The social media mix -- Cybersocial tools -- Content marketing -- Twitter -- Facebook -- LinkedIn...”

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8

Employee engagement for dummies

by Kelleher, Bob
Published 2014

Wiley

Table of Contents: “... Again: Training Managers to Become Engaged Leaders; Put Me In, Coach! Coaching for Engagement; Do...”

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9

The social psychology of change management : theories and an evidence-based perspective on social and organizational beings

by Have, Steven ten, Rijsman, John, Have, Wouter ten
Published 2019

Routledge, Taylor and Francis Group

Table of Contents: “...Foreword -- Social psychology and change management -- Model and methodology -- Belonging...”

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10

The critique of management : toward a philosophy and ethics of business management

by Blok, Vincent
Published 2022

Routledge

Subjects: “...Industrial management / Philosophy...”

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11

Ask, measure, learn : using social media analytics to understand and influence customer behavior

by Finger, Lutz, Dutta, Soumitra
Published 2014

O'Reilly

Table of Contents: “... -- Workbook -- Chapter 10. Define the Right Measurement -- Examples of Social Media Metrics -- Influence...”

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12

The power of purpose : inspire teams, engage customers, transform business

by O'Brien, John, Cave, Andrew
Published 2017

Pearson

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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13

Fanatical prospecting : the ultimate guide for starting sales conversations and filling the pipeline by leveraging social selling, telephone, email, and cold calling

by Blount, Jeb
Published 2015

Wiley

Table of Contents: “... of Sales Slumps; Chapter 6: Know Your Numbers: Managing Your Ratios; Elite Athletes Know Their Numbers; You...”

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14

Social entrepreneurship : an evidence-based approach to creating social value

by Guo, Chao
Published 2014

Jossey-Bass, A Wiley Brand

Table of Contents: “... -- Social entrepreneurship as organizational behavior -- Understanding and managing the social...”

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15

Social media ROI : managing and measuring social media efforts in your organization

by Blanchard, Olivier
Published 2011

Que

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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16

The most powerful brand on earth : how to transform teams, empower employees, integrate partners, and mobilize customers to beat the competition in digital and social media

by Boudreaux, Chris
Published 2013

Prentice Hall

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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17

The social executive : how to master social media and why it's good for business

by Kasian-Lew, Dionne
Published 2014

Wiley

Table of Contents: “...Gargantuan and growing : the digital economy -- Six damaging myths about social media -- Mindshift...”

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18

The social leader : redefining leadership for the complex social age

by Guglielmo, Frank
Published 2014

Bibliomotion

Subjects: “...BUSINESS & ECONOMICS / Management Science / bisacsh...”

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19

The social business imperative : adapting your business model to the always-connected customer

by Shih, Clara Chung-wai
Published 2016

Prentice Hall

Subjects: “...Management / Social aspects / fast...”

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20

Advanced social media marketing : how to lead, launch, and manage a successful social media program

by Funk, Tom
Published 2013

Apress

Table of Contents: “... advertising -- Advertising on Twitter and other networks -- Operations -- Measuring success -- Advanced social...”

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