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dewey-ones:"659 - Advertising & public relations"
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1
Agile PR : expert messaging in a hyper-connected, always-on world
by
Salzman, Marian
Published 2017
AMACOM Books
Table of Contents:
“
... brand a personality -- Cause is the new celebrity: doing good to do
well
-- Going global -- Go big...
”
Call Number:
HD59
Read Now
2
Digital Marketing in the Automotive Electronics Industry : Redefining Customer Experience through Digital Customer Engagement
Published 2023
Springer International Publishing
Table of Contents:
“
... and Operation as
well
as Target Model implementation -- Chapter 5. A practical guide to setting and achieving...
”
Read Now
3
Visual public relations : strategic communication beyond text
by
Collister, Simon
,
Roberts-Bowman, Sarah
Published 2018
Routledge
Table of Contents:
“
...
Wells
-- Spatial dimensions of public relations -- Limits or opportunities for strategic communication...
”
Call Number:
HM1221
Read Now
4
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly
by
Scott, David Meerman
Published 2007
John Wiley & Sons
Table of Contents:
“
... -- 17. Blogging to reach your buyers -- 18. Podcasting and video made,
well
, as easy as possible -- 19...
”
Call Number:
HF5415.1265
Read Now
5
Disruption in the boardroom : leading corporate governance and oversight into an evolving digital future
by
Wolfe, Jennifer C.
Published 2020
Apress
“
... whistleblowers revealing crises at
Wells
Fargo and Uber. The boards responsibility in this time shifts from...
”
Call Number:
HD2741
Read Now
6
Success metrics : a multidimensional framework for measuring organizational success
by
Klubeck, Martin
Published 2017
Springer Science and Business Media
Table of Contents:
“
... Organization's Mission?; The
Wellness
Center as an Example; Usage; Expenses; Savings; Special Programs...
”
Call Number:
HF5386
Read Now
7
Fame & fortune : how successful companies build winning reputations
by
Fombrun, Charles J.
Published 2004
Pearson Education
“
...Companies build reputations in the market place. Some do it
well
, others don't. Even
well
-managed...
”
Call Number:
HD59.2
Read Now
8
Managing public relations : business principles and tools for strategic communication
by
Smudde, Peter M.
Published 2023
Routledge
Table of Contents:
“
..., Ethics, and Law: The Good Person Representing an Organization
Well
-- Professionalism -- Ethics...
”
Call Number:
HD59
Read Now
9
Online Marketing
by
Kreutzer, Ralf T.
Published 2022
Springer Fachmedien Wiesbaden
“
... in the context of their education and training (also as a minor subject) as
well
as their professional practice...
”
Read Now
10
Selling the American people : advertising, optimization, and the origins of Adtech
by
McGuigan, Lee
Published 2023
The MIT Press
“
...How marketers learned to dream of optimization and speak in the idiom of management science
well
...
”
Call Number:
HF6146.I58
Read Now
11
The Oxford handbook of corporate reputation
by
Barnett, Michael L.
Published 2012
Oxford University Press
“
...: what it is, where it comes from, and how it may be managed to create and protect corporate as
well
...
”
Call Number:
HD59.2
Read Now
12
Developing insights on branding in the B2B context : case studies from business practice
Published 2018
Emerald Publishing Limited
“
.... It presents several aspects of external as
well
as internal branding, supplemented by novel approaches in B2B...
”
Call Number:
HF5415.1255
Read Now
13
Enlisting masculinity : the construction of gender in U.S. military recruiting advertising during the all-volunteer force
by
Brown, Melissa T.
Published 2012
Oxford University Press
“
...Based on an analysis of more than 300 print advertisements as
well
as television commercials...
”
Call Number:
UB323
Read Now
14
Hey whipple, squeeze this : the classic guide to creating great advertising
by
Sullivan, Luke
Published 2022
John Wiley & Sons, Inc.
“
... for YouTube and TikTok, content-marketing, social media, digital campaigns, as
well
as traditional television...
”
Call Number:
HF5825
Read Now
15
Emotional appeals in advertising banking services
Published 2018
Emerald Publishing Limited
“
... experiences and previous exposure to brands. It investigates consumers perception of this strategy, as
well
...
”
Call Number:
HF6161.B2
Read Now
16
Employee Engagement in Media Management : Creativeness and Organizational Development
by
Georgiades, Stavros
Published 2015
Springer International Publishing
“
... and innovate. The book is directed towards researchers and students, as
well
as practitioners/professionals...
”
Read Now
17
Brilliant copywriting : how to craft the most interesting and effective copy imaginable
by
Horberry, Roger
Published 2009
Pearson/Prentice Hall
“
... the professionals really do it?
Well
, that#x92;s exactly what this book does for aspiring copywriters. Think...
”
Call Number:
HF5825
Read Now
18
Reputation Management Revised Edition : Management Extra
by
Elearn
Published 2009
Taylor & Francis
“
...> brings all the best management thinking together in one package. The books are practical and
well
...
”
Call Number:
HD31
Read Now
19
Marketing Communication Policies
by
Busch, Rainer
,
Seidenspinner, Margarete
,
Unger, Fritz
Published 2007
Springer Berlin Heidelberg
“
... or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as
well
...
”
Read Now
20
World class communication : how great ceos win with the public, shareholders, employees, and the media
by
Scudder, Virgil
Published 2020
Tantor Media
“
... the essentiality and means of communicating
well
to various constituencies and forums, including: shareholders...
”
Call Number:
HD30.3
1
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