Enlisting masculinity the construction of gender in U.S. military recruiting advertising during the all-volunteer force
Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunte...
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| Format: | eBook |
| Language: | English |
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New York
Oxford University Press
2012, 2012
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| Series: | Oxford studies in gender and international relations / Oxford studies in gender and international relations
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| Collection: | Oxford University Press - Collection details see MPG.ReNa |
| Summary: | Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force |
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| Physical Description: | 240 p. |
| ISBN: | 9780199933105 0199933103 |