1 Table of Contents: “...PR2020: a media toolkit -- Tell me a story: the importance of engagement -- Crafting the news...”

2 Table of Contents: “... behaviour change -- The know how -- How to show not tell -- The social network effect -- How to save...”

3 Table of Contents: “... to tell your story -- 5. The new rules of news releases -- 6. Audio content delivery through podcasting...”

4 Table of Contents: “... Impression -- Tell It Like It Is: Communicating Assertively -- What's Your Problem: Helping in the Workplace...”

5 Table of Contents: “... millions of evangelists to tell your story -- Audio and video drive action -- The content-rich website...”

6 Table of Contents: “... in Human History; Open for Business; The Long Tail of Marketing; Tell Me Something I Don't Know, Please...”

7 Table of Contents: “... all the lawyers" -- Protecting your brand -- Telling the truth -- Say it ain't so, Joe! : the Penn...”

8 Table of Contents: “..., Ethics, and Law: The Good Person Representing an Organization Well -- Professionalism -- Ethics...”

9 “...How marketers learned to dream of optimization and speak in the idiom of management science well...”

10 “... bonus advanced techniques Tell Me More audio delivers practical insights straight from the experts...”

11 “... States. Part history, part guidebook, part prediction for the future, Targeted tells the story...”

12 Table of Contents: “... numbers: what story is your social data telling you?...”

13 “.... Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell...”

14 “... tell stories through video much easier than ever. Ready or not, it's time to start brushing up on your...”

15 “..., as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble...”

16 “... strategy from scratch; define your Unique Value Proposition and tell your own story; navigate Search Engine...”

17 “...-and you have an unmissable opportunity to tell a gripping story that bonds you with your customers...”

18 “.... At the same time we are embracing the power of big data and analytics to tell us what business leaders should...”

19 “... brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells...”

20 Table of Contents: “... were me, what's one thing you'd change about my organization? -- How can we effectively tell you...”